From the IBC: About Bestseller for a Day
The Bestseller for a Day event is a creation of the Indie Book Collective, an organization dedicated to elevating the status of Indie writers everywhere by ensuring quality standards for their books. Bestseller for a Day serves a number of purposes.
First, we at the IBC realize that robust sales are a vital component of any Indie writer’s platform. In order to get the attention of the entrenched publishing establishment, Indies have to prove they can sell as many books, or more, than any big-name blockbuster author. While this may sound like a lofty goal, many of our Bestseller for a Day featured novels have reached multiple Top 100 lists in the Amazon store. The effects often linger long after the day of the actual event.
Secondly, it is no surprise that today’s publishing environment is changing at lightning speed. Just as authors have more choices available to them, readers do too, and the roles they play in a book’s success has never been stronger. Our Bestseller for a Day event harnesses the growing power of the reader by creating direct relationships between author and audience. Authors interact directly with readers through their own media platforms, creating relationships and building an audience that will, in many cases, last long beyond the event.
Readers are empowered, as well. Through Bestseller for a Day, readers get the chance to tell Amazon, New York, and the world that a particular Indie book is just as good as the latest big-name release. Their efforts have immediate, quantifiable results. No longer do readers have to wait weeks to see how a favored title ranks on a couple of key printed lists.
Just as readers have an increasingly powerful role in the new way books are bought and read, the rise of the book blogger cannot be denied. We at the IBC love our book bloggers and see Bestseller for a Day as another great way to connect with them. By matching book bloggers with authors who write for their preferred genre and audience, we bring them the chance to offer free books to their established readers. This is also a powerful draw to new followers. Additionally, because we offer “drafting titles” titles for .99 cents, book blogs that may be outside the featured title’s genre still have plenty to gain by participating.
But the most important part of Bestseller for a Day is something that can’t be measured. There’s an air of excitement that builds as the “big day” approaches that’s contagious. The IBC uses a wide variety of media sources to publicize the event, including newsletters, paid advertisements, book bloggers, and the IBC’s adept command of social media. There’s a building buzz as the day approaches. During the actual Bestseller for a Day event, the IBC, the author, and readers alike are active on Twitter and Facebook as they report the featured title’s progress in real time.
The success of the Bestseller for a Day program is evident with our current offering, Ann Charles’ Nearly Dead in Deadwood. This award-winning romance jumped over 10,000 ranking in the Kindle store due to Bestseller for a Day efforts, and we’re still days away from the event itself! Similarly, last month’s featured title, In Leah’s Wake, enjoyed a similar bump in rankings. The author, Terri Guilano Long, even received a call from Amazon itself the day of the event, wishing her luck. Please join the fun on September 28th!
As my thanks to you for stopping by to support this event, I’m offering my novel Office Politics for FREE from Smashwords (through October 2, 2011). You can get a copy for your Kindle, a copy for your Nook, a copy for your Kobo – whatever e-reader you have, there should be a version available for you. Use coupon code DK98D at checkout.